Variety in Design
Different clients have varying needs and desires for their websites. Each site needs to provide a unique feel and style to set them apart. Listening to the requirements of the site functionality and checking for preferred aesthetics are just the beginnings to creating a site the customer will be happy to call their own.
Over the course of my career, several websites have been created from the ground up, beginning solely as ideas on paper then progressing to wireframes, and finally becoming a living site. Meanwhile, other sites have already been created, but need a facelift or even complete reconstruction to provide better efficiency and effectiveness for conveying the desired message.