Branding Meridian


As time has progressed, so has the elegance of Meridian's software and applications. To reflect these changes, the logo received a facelift several times. Combine those facelifts with a merging of companies, and you have yet more changes needed. The collection of logos shown here are a progression from v.3 (the last standalone Meridian logo), to the transition logo, and finally the debranded-globe for Meridian into an Iteris "swipe" logo. Keep in mind, though, the effort to maintain a possible standalone element, the art deco "M."